Sunshine Foods
Concept project  - Individual  - 2 Weeks
Sunshine Foods was looking to build an e-commerce platform to help customers easily find products and steer them towards popular ones.
The client scope is to showcase their products while maintaining their brand image. At the same time, they want to maintain their ‘small shop’ appeal and great customer service.
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Through user research, I identified that people want an easy way to feel inspired in order to discover new products. Users also want to be able to navigate easily on an organised online shop, quickly and easily. After to discover these needs I started to design an e-commerce site providing easy navigation and clear design, making for the user a comfortable experience through easy steps.
MY ROLE
Screener survey | Competitive analysis | User interviews | User experience map | Information architecture | Wireframes and iterations | Ideation and sketching | Prototyping and user testing | Mid-fi-prototype and InVision.
DELIVERABLES
Create a site map.
Create wireframes for each page required: Home page, product category page, product detail page, Shopping cart, check-out pages.
Clickable prototype and usability test report.