Soundcloud
Concept project - 3 Designers - 2 Weeks
With the growing popularity of podcasts, SoundCloud saw an opportunity to balance their expert user-base and content library by highlighting multimedia content for its site visitors.
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During our user research, we discovered for people it was important to have simple navigation to easily find new podcasts of their interests.
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We redesigned the application which has its own podcast section, by having music and podcast channels separately this assisted the users to discover new podcasts based on their selection through an onboarding page.
MY ROLE
Screener survey | Competitive analysis | Interviews | User experience map | Personas | Affinity mapping | Design studio | Wireframes and iterations | Ideation and sketching | Prototyping and user testing.
DELIVERABLES
Insights that led to the solution.
Sketches and proof of ideation process.
Proof of multiple design iterations.
Key screen concepts.
Wireframes and mockups.
Interactive prototype.